Westwood Farms Debuts Regenerative Brand Rooted in Legacy, Craft, and Collaboration
This article covers the launch of Westwood Farms’ new regenerative, public-facing brand, introduced by co-founders Liz and John Coleman, whose family has farmed in Oregon’s Willamette Valley for more than 175 years. The piece highlights how the brand is built on a foundation of sustainable agriculture, intentional partnerships, and the guiding philosophy of meliorism—the belief that collective care and effort can create better outcomes. It outlines Westwood’s leadership in regenerative hop production, emphasizing practices such as no‑till farming, integrated pest management, habitat restoration, and cover cropping, which together support both soil health and long-term ecological resilience. In its first season under the new brand, Westwood produced over 400,000 pounds of Salmon‑Safe–certified hops, supplying key varieties including Mosaic®, Citra®, Talus®, and Strata® through partnerships with Yakima Chief Hops and Indie Hops. The article also notes the farm’s dedication to innovation, spotlighting its experimental hop garden and plans to diversify into additional crops such as fruit, nuts, and barley. With a team that blends generational knowledge and modern expertise, Westwood Farms is positioning itself as a collaborative, future-focused voice in sustainable agriculture and craft brewing