Westwood Farms Debuts Regenerative Brand Rooted in Legacy, Craft, and Collaboration
This article announces the launch of Westwood Farms’ regenerative brand, introduced by Liz and John Coleman, whose seven‑generation family legacy in Oregon’s Willamette Valley spans more than 175 years. It highlights the farm’s blend of tradition and innovation, rooted in meliorism and expressed through regenerative hop‑growing practices such as no‑till farming, integrated pest management, habitat restoration, and cover cropping. Westwood produced over 400,000 pounds of Salmon‑Safe–certified hops in its first season, supplying varieties like Mosaic®, Citra®, Talus®, and Strata®, while also nurturing an experimental garden and planning expanded crop diversity. The piece underscores the farm’s commitment to stewardship, collaboration, and shaping a sustainable future for the next generation